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M. m. McDonald's will then be able to send a message to that person. Of course, the user may have the ability to decline to receive such messages, but they will most likely be rewarded (perhaps with discounts) if they agree to receive them. The word Telematics itself was first used by Mercedes-Benz to describe their automotive communications technology, and has since caught on. Wireless Employees Now let’s imagine that you work at a road construction company, building and repairing hundreds or perhaps thousands of roads.

If you have an application that provides a genuine solution to a perceived problem but it is not easy to use, people will stop using it when the perceived cost of the application is greater than the perceived value. Designing for Users The first thing to decide is why the user is going to be using your application. To get the local weather report? To get a current stock quote? To remotely read office e-mail? To get the address and phone number of a local restaurant in order to make a booking for that evening?

There are good business reasons for this. If a company isn’t seen as having the latest, the biggest, the best, then they risk losing sales to the competition. Also, bringing out a new release once a year gives customers, both existing and new, the comfort factor that the software company still cares and is supposedly listening to the requirements of the customers. However, it has been estimated that no user of Microsoft Word, for example, ever uses more than ten percent of the total functionality of the program, and that’s after extensive training.

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