Download Mobile Commerce by Strader T.J., Mennecke B.E. (ed.) PDF
By Strader T.J., Mennecke B.E. (ed.)
M-commerce (mobile-commerce) refers to e-commerce actions performed through a cellular terminal comparable to a mobile or PDA. M-commerce purposes for either members and firms are anticipated to develop significantly over the following few years. cellular trade: know-how, concept and purposes addresses concerns referring to the advance, deployment, and use of those purposes. the target of this e-book is to supply a unmarried resource of updated information regarding cellular trade together with the know-how (hardware and software program) concerned, learn at the anticipated effect of this know-how on companies and shoppers, and case experiences describing state of the art m-commerce functions and classes realized.
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Extra resources for Mobile Commerce
Example text
The device can be used to sample and select content, such as ringing tones or graphics, which, once paid for through the online wallet, can be downloaded to the phone. This introduces event−based billing to i−mode. Also, when combined with the printer, coupons or maps can be provided. A ticketing business, similar to the convenience stores, will also be possible. These purchases are all interlinked with a loyalty reward program. The vending machine could be used as a point of distribution for small products, in addition to traditional drinks.
Another key success factor of i−mode has been a marketing strategy that sells the services rather than the box. That is, i−mode marketing focuses on what the user can do rather than what technology is being used. Posters and commercials never used the word “Internet” or “web” but rather focused on services such as transferring money with mobile banking or airline reservations. Every effort is taken to show how easy i−mode is for anyone to use, through media campaigns and sales tools for users. [2] Screens are a minimum of 16 characters by 6 characters, but many are larger and today in color.
In order to make money, it is essential to design the right model, and so it is important to remember that i−mode, while it has provided an excellent environment for most businesses is not a license to print money. The models most often constructed can be divided into seven broad categories: brand building (or “media mix”), customer relationship management, online retail, premium content, aggregation, business−to−business, and advertising. There are a host of variations on these models and different levels of sophistication.