Download Marketing food to children and adolescents : a review of by Nicoletta A. Wilks PDF
By Nicoletta A. Wilks
"This booklet explores the worry in regards to the dramatic bring up in adolescence weight problems within the usa which has brought on Congress to request that the Federal exchange fee behavior a examine of meals and beverage advertising to little ones and teenagers. the result of that examine - an research of 2006 charges and actions through forty four businesses - are offered right here. incorporated are usually not in simple terms the normal measured media - �Read more...
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Extra info for Marketing food to children and adolescents : a review of industry expenditures, activities, and self-regulation
Example text
3 million in fees), accounting for nearly 97% of all marketing that used celebrity endorsements for the reported candy/frozen dessert brands. 9 million for youth-directed celebrity endorsements (including $402,000 in endorsement fees), accounting for 56% of all use of celebrity endorsements for the reporting QSRs. 4 contains detailed data on expenditures for each age category for marketing using celebrity endorsers. Chapter 3 FOOD MARKETING ACTIVITIES DIRECTED TO CHILDREN AND ADOLESCENTS A. INTRODUCTION In response to the Special Order, the Commission received thousands of samples and descriptions of advertising and promotional activities from the 44 target companies.
In addition, as noted previously and explained below, the reported premium expenditures do not include the QSRs’ self-liquidating premiums (toys), which were a large component of child- directed marketing for QSRs. 30 Nicoletta A. 12. Premiums Top 3 for Children. b. Self-liquidating PRemiums The Special Order instructed companies with expenditures for premiums directed to children or adolescents to deduct payments made by consumers for the premium item. As a consequence, premiums distributed as self-liquidating promotions – where the companies’ premium costs were entirely covered by the incremental revenue generated by the promotions – would not have triggered a reportable expense.
Some companies explained that product placement expenses encompassed the cost of the product only; other companies reported expenditures for hiring agencies to negotiate opportunities for product placements. 5 million for teen-directed placements, which comprised 67% of what the carbonated beverage companies spent in total on product placements for the reported brands. 4 million on youth-directed advertising preceding or appearing in video games or preceding movies. 4 million), representing 95% of all expenditures by the reporting companies on such advertising for prepared foods.