Download Refined Tastes: Sugar, Confectionery, and Consumers in by Wendy A. Woloson PDF

By Wendy A. Woloson

American shoppers at the present time regard sugar as an earthly and occasionally even difficult substance associated with hyperactivity in young ones and different overall healthiness issues. but 200 years in the past American shoppers valuable sugar as a unprecedented commodity and fed on it purely in small quantities. In subtle Tastes: Sugar, Confectionery, and shoppers in Nineteenth-Century the United States, Wendy A. Woloson demonstrates how the cultural position of sugar replaced from being a priceless luxurious solid to a ubiquitous necessity. Sugar turned a social marker that tested and strengthened classification and gender differences.

During the eighteenth and early 19th centuries, Woloson explains, the social elite observed pricey sugar and candy confections as symbols in their wealth. As sophisticated sugar turned cheaper and obtainable, new confections—children's sweet, ice cream, and marriage ceremony cakes—made their method into American tradition, buying a large array of social meanings. initially signifying male financial prowess, sugar ultimately turned linked to femininity and women's consumerism. Woloson's paintings deals a shiny account of this social transformation—along with the emergence of shopper tradition in the US.

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Extra resources for Refined Tastes: Sugar, Confectionery, and Consumers in Nineteenth-Century America

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Refined Tastes : Sugar, Confectionery, and Consumers in Nineteenth-Century America. : Johns Hopkins University Press, . ppg=36 Copyright © Johns Hopkins University Press. All rights reserved. S. or applicable copyright law. 22 R e fill« ! Tnslcs The appetite o f the European elite for sugar was voracious, and they con­ sumed as much as they could afford and reexported what little remained to their N ew World colonies. Soon after Virginia’s failed attempts to grow sugar­ cane, British Captain John Powell settled Barbados, in 1627; by 1655, Britain had solidified its position as the ch ief sugar producer, which it held for well over two hundred years, until the sugar beet, a hardier plant, was developed as an alternative to sugarcane.

Slaves chopped down mature stalks using machetes and hauled them o ff to be processed. Woloson, Wendy A.. Refined Tastes : Sugar, Confectionery, and Consumers in Nineteenth-Century America. : Johns Hopkins University Press, . ppg=41 Copyright © Johns Hopkins University Press. All rights reserved. S. or applicable copyright law. Sugarcoating History: The Rise o f Sweets N 27 Extracting the sucrose and turning it into a transportable and edible com ­ m odity involved an entirely different set o f procedures, which involved a simi­ lar amount o f labor and, until the advent o f steam-powered machinery at the end o f the 1830s, defied the implementation o f large-scale mechanization.

25 I f refined sugar, cocoa, and ice in the form o f confectionery created sets o f meanings for consumers individually and collectively, how did a consen­ sus o f meaning come about, and to what end? And i f these meanings were inextricably linked w ith the people who consumed certain kinds o f confec­ tions, then what can this tell us about people’s changing conceptions o f ani­ mate and inanimate things? Looking at the democratization o f sugar through popular forms o f confectionery in the nineteenth century reveals the creative and dynamic ways in which people incorporated goods into their lives, treat­ ing them almost as entities w ith lives o f their own.

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