Download The Googlization of Everything (And Why We Should Worry) by Siva Vaidhyanathan PDF
By Siva Vaidhyanathan
First and foremost, the realm extensive net used to be intriguing and open to the purpose of anarchy, an enormous and intimidating repository of unindexed confusion. Into this inventive chaos got here Google with its magnificent mission—"To arrange the world's info and make it universally accessible'"—and its much-quoted motto, "Don't be evil." during this provocative booklet, Siva Vaidhyanathan examines the methods now we have used and embraced Google'and the growing to be resistance to its enlargement around the globe. He exposes the darkish part of our Google fantasies, elevating pink flags approximately problems with highbrow estate and the much-touted Google publication seek. He assesses Google's international effect, relatively in China, and explains the insidious influence of Googlization at the means we predict. ultimately, Vaidhyanathan proposes the development of an online environment designed to profit the entire global and preserve one terrific and robust corporation from falling into the 'evil' it pledged to prevent.
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Additional info for The Googlization of Everything (And Why We Should Worry) (Updated Edition)
Example text
Since 2008, we have seen the debut of a number of new search engines that offer a different way of searching and depend heavily on the ability to understand the context and purpose of the search query. And Google, understandably, refines and alters its search principles with regularity. Cuil, which debuted ignominiously in 2008, was founded by a group of former Google employees. Its launch was marred by too much publicity and attention. The first users found the system terribly slow and fragile. Cuil boasts of searching a larger index of sources than either Google or Microsoft’s search engine, Bing.
A political blogger in New Mexico posted on 38 RENDER UNTO CA ESA R YouTube a news clip of Wilson and others discussing it. But New Mexico voters could not view the clip for long: the TV station invoked the “notice and takedown” provisions of the Digital Millennium Copyright Act to require YouTube to remove the video clip. S. copyright law: it constitutes an allowable use of copyrighted material for the purpose of news and commentary. But when it comes to the Web, the copyright act respects fair use only as an afterthought, long after the provider has removed the content.
A particular news story might interest the reader and solicit a click. A particular advertisement might do the same. There is a chance that no stories and no advertisements would warrant a click. But at least if a reader is viewing the official site of a news organization, that organization has a chance to profit from that reader’s attention and curiosity. If we assume that most readers ignore most news stories, then the rare and selective clicks from Google Web Search or Google News to a specific story on a news site are worth RENDER U N TO CAESAR 35 something to the reader, but possibly less than the scanning time that the reader spent on Google.